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Dabur India Limited

Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Its story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to the partners and stakeholders. The results of its policies and initiatives speak for themselves.

It is a leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)

•    3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD)

•  3 Subsidiary Group companies - Dabur International, Fem Care Pharma and newu

•   8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA).

•    17 ultra-modern manufacturing units spread around the globe

Products of Dabur India Limited are marketed in over 60 countries.There is wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over 2.8 million retail outlets all over India.
Consumer Care Division (CCD) addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods.

Master brands:
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products

9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey
Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market
Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.
Vatika Shampoo has been the fastest selling shampoo brand in India for three years in a row
Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day.
Dabur India Limited is the leader in herbal digestives with 90% market share.

 

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